The Meaning I Didn't Know I Was Making
Reinvention & Identity Claire Von Cleveland Reinvention & Identity Claire Von Cleveland

The Meaning I Didn't Know I Was Making

I opened my business with the intention of helping shelter cats find loving homes. What I didn't anticipate was that the cats would become something else entirely — a kind of unifier that quietly built a community around them. I didn't know who I was without the version of myself I had spent years constructing. What I knew, and held onto, was simpler: I wanted to matter. I wanted to make a difference. I just had no idea yet what that would look like in practice.

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